Activity 10.1
Why do you think international football on television is so popular with audiences? What could the channels without access to World Cup football do to compete against football coverage, by offering different genres of programme or targeting different audiences?
Activity 10.2
How might viewing certain television programmes cement relationships between, for example, parents and young children, a group of Doctor Who fans or a group of teenage girls? Which programmes might be the most productive in cementing relationships, and what role would be played by talk among the viewers in these kinds of collective viewing situations?