Activity 2.1
How has the history of the BBC enabled it to claim the status of a ‘quality brand’? Look for evidence of this branding (on the BBC’s website, or in print advertisements for programmes, for instance) and analyse the ‘brand values’ that the BBC claims for itself.
Activity 2.2
How might the repackaging of old television programmes as ‘cult’ programmes or ‘classics’ serve the interests of broadcasters with extensive libraries of programmes seeking to mobilise valuable sections of the audience?