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Activity 9.1

In the 2003 Iraq War, reporters from Western nations were ‘embedded’ among Allied troops, and it was claimed that this made possible greater access to the action and greater understanding of the reality of the conflict. What are the gains and losses in arranging for television reports to be beamed live from British front lines, versus the reports mediated by military and political spokespeople?

Activity 9.2

Why do you think the Glasgow Media Group wanted to interview viewers as well as conduct their content analysis of Middle East coverage? How did audience research support content analysis in this case?