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Chapter 1: Introduction to events management

Additional Online Resources

EMBOK – http://www.embok.org/
Website for the Event Management Body of Knowledge, including information about its history and current developments.

Britain for Events – http://www.britainforevents.co.uk/
An annual marketing campaign designed to promote Britain as an events destination. Includes useful research and publications.

Association of Events Organisers (AEO) – http://www.aeo.org.uk/
Association of Event Organisers Ltd (AEO) is the UK trade body representing companies that conceive, create, develop or manage trade and consumer events.

Association of Event Venues (AEV) – http://www.aev.org.uk/
An organization serving the UK event venue community, focused on creating and driving platforms that service fundamental industry needs.

Event Supplier and Services Association (ESSA) – http://www.essa.uk.com/
The Event Supplier and Services Association (ESSA) is a trade association representing contractors and suppliers of goods and services to the UK events industry.

Multiple Choice Questions

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Video interviews with events professionals

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Chapter 2: Managing event projects

Additional Online Resources

Project Management Software – http://www.projectmanagementsoftware.com/
An overview of the different project management software tools that are available on the market and an explanation of when and how they are used.

Association for Project Management – http://www.apm.org.uk/
Europe’s largest professional body for project managers.

International Project Management Association – http://ipma.ch/
An international organisation for project management, with links to events and downloadable material on project management.

Multiple Choice Questions

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Tools and templates used by events professionals

Event Template Critical Path

Critical path analysis requires the analysis of all project tasks.  Task dependency – that is, the completion of one task before another can be completed – also needs to be carefully considered.  The critical path is the longest path through the dependant activities. 

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Chapter 3: Event design and production

Additional Online Resources

The Edward De Bono foundation – http://www.debonofoundation.co.uk/
The Edward de Bono Foundation is a UK-registered charity which teaches “serious creativity and constructive thinking skills for the advancement of education, scientific knowledge and research.” Their website contains links to materials referred to in this chapter as well as to resources on creativity and creative thinking.

TED talk by Joseph Pine on the experience economy (video) – http://www.ted.com/talks/joseph_pine_on_what_consumers_want.html
Video presentation from one of the originators of the ‘experience economy’ concept.

RHS Chelsea Flower Show - http://www.rhs.org.uk/shows-events/rhs-chelsea-flower-show/2012
The world’s most famous horticultural event.

University of California, Berkeley’s introductory psychology course lectures (video) – http://www.youtube.com/watch?v=4MvOwqNB_CQ&feature=relmfu
Covers the basic psychological theories mentioned in this chapter  in a series of videos aimed at undergraduates studying psychology for the first time. The link is to the first video in the series.

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Chapter 4: Event operations

Additional Online Resources

National bodies charged with overseeing the application of human rights legislation:
Equality and Human Rights Commission – http://www.equalityhumanrights.com/
US Equal Employment Opportunity Commission – http://www.eeoc.gov/
Australian Human Rights Commission – http://www.hreoc.gov.au/
India: National Human Rights Commission – http://nhrc.nic.in/

National bodies with responsibility for health and safety legislation and/or regulation in their territories:
British Safety Council – https://www.britsafe.org/
Australian Emergency Management – http://www.em.gov.au/
Safe Work Australia – http://www.safeworkaustralia.gov.au/
USA: Occupational Safety and Health Administration – http://www.osha.gov/
China: State Administration of Work Safety – http://english.gov.cn/2005-10/20/content_80531.htm
Canadian Centre for Occupational Health and Safety – http://www.ccohs.ca/

BS8901 standard – http://www.bsigroup.co.uk/en/Assessment-and-Certification-services/Management-systems/Standards-and-Schemes/BS-8901/
The British Standard for Sustainable Events Management.

The International Centre for Crowd Management and Security Studies – http://www.crowdsafetymanagement.co.uk/
Founded in 2000 at Buck New University in the UK – contains useful resources and links.

Multiple Choice Questions

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Tools and templates used by events professionals

Hall site plan

The main purpose of site plans is to indicate the proposed areas to be used by the events and the various activities within the event site or venue.  These plans are also key tools for communicating logistical requirements.

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Chapter 5: Managing the event human resource

Additional Online Resources

CIPD – http://www.cipd.co.uk/
The Chartered Institute of Personnel and Development (CIPD) is Europe’s largest HR and development professional body.

Meetings and Events Australia – http://www.meetingsevents.com.au/
MEA is a national, independent, not for profit organisation dedicated to fostering professionalism and excellence in all aspects of meetings management.”

Event Jobs – http://www.event-jobs.net/
Worldwide event recruitment website.

TIME magazine article on internships and graduate employment – http://www.time.com/time/magazine/article/0,9171,2091366,00.html

2012 Olympic and Paralympic Games volunteer site – http://www.london2012.com/volunteer

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Chapter 7

Additional Online Resources

CIM – http://www.cim.co.uk/
The Chartered Institute of Marketing is the leading international body for marketing and business development.

The Institute of Direct and Digital Marketing – http://www.theidm.com/
“Founded in 1987, the IDM is internationally recognized as the leading professional body for the development of direct, data and digital marketing.”

PESTLE and SWOT analyses information and free downloadable templates – http://www.jiscinfonet.ac.uk/tools/pestle-swot

Mintel – http://www.mintel.com/
Global market research information, with downloadable reports – may require subscriptions or payments.

Google Analytics – http://www.google.com/analytics/
High quality data on websites and internet traffic that can be used to evaluate the success of e-marketing campaigns.

Multiple Choice Questions

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Chapter 8: Event health, safety and risk management

Additional Online Resources

Event Safety Guide (HSE 1999) – http://www.qub.ac.uk/safety-reps/sr_webpages/safety_downloads/event_safety_guide.pdf
Free-to-download version of the UK health and safety agency’s guide for event managers.

Crowd Control at Venues and Events: A practical occupational health and safety guide – http://www.worksafe.vic.gov.au/wps/wcm/connect/bd27ff004071f3ec9777dfe1fb554c40/crowd+control.pdf?MOD=AJPERES
Free version of an Australian publication on crowd control and management.

AEO / AEV / ESSA (2010) E-Guide – http://www.aeo.org.uk/page.cfm/Link=46/t=m/trackLogID=6075540_0C917B8C12
Free-to-download guidance on working safely in UK event venues.

Multiple Choice Questions

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Tools and templates used by events professionals

Risk Assessment Template

A risk assessment focuses on risks that really matter and pinpoints the (usually straightforward) solutions to ensure that risks are controlled.

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Chapter 9: Sporting events

Additional Online Resources

Sport England impacts report – http://www.sportengland.org/research/idoc.ashx?docid=0f311efe-a61e-4686-ac50-6b89c9dd1b7c&version=-1
An overview of the economic impacts of sports events and venues in the UK.

An illustrated guide to the New York Yankees baseball stadium http://mlb.mlb.com/nyy/downloads/stadium_guide_english.pdf
An example of excellence in stadium design.

Stealing Home: The case of contemporary Cuban baseball – http://www.pbs.org/stealinghome/
Resource-rich site on the history and significance of Cuban baseball.

FIFA Against Racism – http://www.fifa.com/aboutfifa/socialresponsibility/news/newsid=1384919/
A history of the work of FIFA  to combat discrimination in world football.

Sport Marketing Association – http://www.sportmarketingassociation.com/
The Sport Marketing Association was launched in the USA in 2002.

Multiple Choice Questions

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Video interviews with events professionals

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Additional case studies

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Chapter 10: Mega-events

Additional Online Resources

IOC – http://www.olympic.org/ioc
The homepage of the International Olympic Committee, through which you can access candidate files, archival material on the games and many other useful resources for the study of the Olympic and Paralympic Games.

World’s Fair Museum – http://www.expomuseum.com/
Online archive of World Fairs and World Expos

Eurovision Song Contest – http://www.eurovision.tv/
Contains both information on the upcoming finals and also material on the national and international qualifying stages of this Europe-wide event.

ECOC – http://ec.europa.eu/culture/our-programmes-and-actions/doc413_en.htm
The official European Commission pages on the programme of cities and capitals of culture.

World Social Forum – http://fsm2011.org/
Global online and face-to-face political event that unites networks of activits, NGOs, political groups and indigenous peoples.

World Economic Forum – http://www.weforum.org/

The World Economic Forum is an independent international organization committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas.”

Commonwealth Games – http://www.thecgf.com/
Homepage of the Commonwealth Games Federation, the second largest international track and field event organisation after the IOC.

Oktoberfest – http://www.oktoberfest.de/en/
This is the world’s largest fair, with over four million visitors annually.

Rio 2016 Olympic City candidature file – http://www.rio2016.org/sites/default/files/parceiros/candidature_file_v1.pdf

Qatar 2022 FIFA World Cup bid evaluation report – http://www.fifa.com/mm/document/tournament/competition/01/33/74/56/b9qate.pdf

Multiple Choice Questions

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Video interviews with events professionals

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Chapter 11: Events in the public and third sectors

Additional Online Resources

Australian events – http://www.australia.com/events/
National website promoting events across the country.

Malaysian events – http://www.tourism.gov.my/events/
National website promoting events across the country.

Social Enterprise Alliance – https://www.se-alliance.org/
The leading membership organisation for social enterprises in the USA.

Social Enterprise UK – http://www.socialenterprise.org.uk/
National organisation promoting social enterprise in the UK.

National Democratic Convention – http://www.demconvention.com/
One of the world’s most significant political events.

Multiple Choice Questions

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Video interviews with events professionals

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Chapter 12: Corporate events

Additional Online Resources

EIBTM – http://www.eibtm.com/
EIBTM is the leading global event for the meetings and events industry – their website contains lots of useful resources and reports.

International Congress and Convention Association – http://www.iccaworld.com/
A global business networking platform which brings together the top directors and thought leaders in corporate events from all regions of the world and all sectors of the meetings industry.

Wembley Stadium, UK – http://www.wembleystadium.com/Club-Wembley/Corporate-Boxes
Details of the corporate hospitality packages available at the UK’s premier sporting venue.

Conference and Incentive Travel magazine – http://www.citmagazine.com/

San Diego Convention Center – http://www.visitsandiego.com/
Homepage of a world-leading Californian conference venue.

Multiple Choice Questions

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Tools and templates used by events professionals

Awards Ceremony Evaluation Form

As with all event typologies, evaluating the success of a corporate event is essential.  Without measures in place that reveal the return on investment (ROI) and the satisfaction levels of internal and external stakeholders, the value of the event will remain undetermined and no lessons can be learned.

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Chapter 13: Cultural events and festivals

Additional Online Resources

IFEA – http://www.ifea.com/
The International Festivals and Events Association website – a fantastic resource for finding out more about the scale and diversity of the festivals sector.

UNESCO – http://www.unesco.org/
The cultural arm of the United Nations – contains many useful resources on how culture is interpreted and developed in different countries and regions.

NEA – http://www.nea.gov/
The USA’s National Endowment for the Arts, its national arts funding body.

Cannes Festival – http://www.festival-cannes.fr/
The largest and most important film festival in the international calendar.

International Association of Pride Organisers – http://www.interpride.org/
The international membership organisation for the organisers of LGBT festivals.

Arts Professional – http://www.artsprofessional.co.uk/
A publication for arts managers in the UK. Contains a wealth of useful information for cultural event managers on areas such as ticketing, marketing and audience development.

Multiple Choice Questions

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Video interviews with events professionals

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Chapter 14: Event impacts, sustainability and legacy

Additional Online Resources

New Economics Foundation – http://www.neweconomics.org/
A think tank that publishes many free-to-download reports on economics and sustainability.

United Nations Framework Convention on Climate Change – http://unfccc.int/
The international body working towards binding international agreements in the area of climate change. Contains many free-to-download reports on climate change and sustainability.

Sustainable Event Alliance – http://sustainable-event-alliance.org/
An international “association and professional guild at the intersection of sustainability and event management.”

A Greener Festival – http://www.agreenerfestival.com/
“A not-for-profit company committed to helping music and arts events and festivals around the world adopt environmentally efficient practices.”

Multiple Choice Questions

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Video interviews with events professionals

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Additional case studies

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Chapter 15: Events and the media

Additional Online Resources

Social media sites mentioned in the chapter and used by event managers to promote events and develop communities of attendees and supporters:
Facebook – http://www.facebook.com/
Twitter – http://twitter.com/
Bebo – http://www.bebo.com/
LinkedIn – http://www.linkedin.com/
YouTube – http://www.youtube.com/

Miami Dolphins media site - http://www.miamidolphins.com/media/
Videos released by the Miami Dolphins NFL franchise to promote the team and to communicate with fans and the press.

ComicCon press information - http://www.comic-con.org/cci/cci_press.php
Press registration information and guidelines from the Comic-Con International convention.

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Video interviews with events professionals

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