Chapter 12: Textual Analysis
- The openness of the CSI crime lab is suggested via its mise-en-scene.
- A high-angle, handheld shot from House is more “artistic” than necessary to convey basic narrative information.
- A stop sign, with dimensions marked on it that indicate Federal Highway Administration requirements.
- The Nike company's trademarked “swoosh”.
- A boy stands on the grass in a suburban backyard.
- The Bernie Mac Show: Bernie addresses “America” from his easy chair.
- The opening shot of a 1959 Chevrolet car commercial tracks back from a close-up of a license plate to…
- …reveal a girl looking out the rear window.
- The order of shots in a sequence greatly affects their meaning. In this commercial a shot of a salesman praising the car cuts to…
- …a couple considering a car purchase, with the husband looking off to the left at the car and the wife looking at the husband…
- …followed by their son rubbing his nose impishly.
- Rearranging the order of the shots alters their meaning. If we start with the same shot of the salesman, but follow it with…
- …the nose-rubbing boy and then…
- …the couple, it suggests that the father is looking at the boy instead of the car.