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Chapter 1: What’s Old is New, What’s New is Old

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Bruce Lerch, a Boston area high school sports reporter, talks about his use of multiple media as a way of staying audience-centric.

Scott Barboza, who covers high school sports for ESPNBoston.com, explains how he uses live blogging and other multimedia tools, noting how it leads to building a special high school sports community.

Cara McCoy, who was with lasvegassun.com in 2011, explains how the news organization uses online as a place for small stories.

Cara McCoy, who was with lasvegassun.com in 2011, offers an example of a small online story that drew lots of attention.

Cara McCoy, who was with lasvegassun.com in 2011, outlines three levels of reporting expected by local reporters for the newspaper and website.

Rob Curley, digital media chief for Greenspun Media Group and the Las Vegas Sun in 2011, outlines three levels of news as presented by the Sun.

Rob Curley, digital media chief for Greenspun Media Group and the Las Vegas Sun in 2011, explains in these two clips the planning and execution of the news organization’s Bottoming Out reports.


  1. Determine your own media habits by recording for one day: 1) how many texts you send and receive, and how many were personal news versus community news, 2) your top three places you get national/international news, 3) your top three places you get local news, 4) news you read, watched, or heard, 5) news you passed on to others.
  2. Find a multimedia news project and identify the different media used in presenting material. Look at links, pictures, graphics, audio, video, and text. Explain the benefits of each “tool” used in telling the story.
  3. Check out a pbs.org Frontline presentation. Watch the TV story and then look at what other media elements are presented to expand the story beyond the video version. Look at links, pictures, graphics, and text. Explain the benefits of each “tool” used in telling the story.
  4. Go to PastPages.org, a website that posts dozens of news websites, updating hourly. Check out three national news organizations’ sites and three local news organizations’ sites, and look at how the perception of the audience affects news judgment of top stories on the home page.
  5. Each year, the Project for Excellence in Journalism publishes The State of the News Media, usually in March, which explore trends and issues confronting the journalism industry today. Read about the impact of mobile devices in the 2012 report and write 2–3 pages about how journalism for mobile devices can be audience-centric, story-driven, professional, and multimedia.


Links to Articles on Who is a Journalist and Journalistic Principles

A blogger or a journalist? Debate over the power and influence of tech writers

We the journalists

Judge hits blogger with $2.5 million charge for not being a journalist

Why we should stop asking whether bloggers are journalists

Principles of journalism

A broader definition of “journalist”

Citizen journalism: Facebook and the journalist

Links to the Las Vegas Sun’s website

Home Page: www.lasvegassun.com

The award-winning series on gambling addiction:

The award-winning look at problems in hospital care:


Coleman, R. (2011, April 12). Reporter, Las Vegas Sun. (J. Kolodzy, Interviewer).

Curley, R. (2011, April 11). Digital Media Editor, Greenspun Media/Las Vegas Sun. (J. Kolodzy, Interviewer).

Gingras, R. (2009, November 6). CEO, Salon Media Group.

Jarvis, J. (2010). What Would Google Do? New York: HarperCollins.

Leccese, M. (2010, May 3). Gatekeeper Boston community blog. Retrieved January 20, 2011, from boston.com: http://boston.com/community/blogs/gatekeeper/2010/05/.

McAdams, M. (2008, December 3). “Curation,” and journalists as curators. Retrieved January 10, 2011, from mindymcadams.com: http://mindymcadams.com/tojou/2008/curation-and-journalists-as-curators.

McCoy, C. (2011, April 12). Local Managing Editor, Las Vegas Sun. (J. Kolodzy, Interviewer).

Mui, Y. Q. (2010, December 31). Facebook passes Google as most popular site on the internet, two measures show. Washington Post. http://www.washingtonpost.com/wp-dyn/content/article/2010/12/30/AR2010123004645.html.

Rideout, V. A., Foehr, U. G., & Roberts, D. F. (2010). Generation M2: Media in the Lives of 8- to 18-year-olds. Menlo Park, CA: Kaiser Family Foundation.

Squires, M. (2011, April 12). Political Editor, Las Vegas Sun. (J. Kolodzy, Interviewer).

Weldon, M. (2010). Digital stories are being chosen and consumed à la dim sum. Nieman Reports.