This is the companion website for Media Today: An Introduction to Mass Communication, 5th Edition. Media Today uses convergence as a lens that puts you at the center of the profound changes in the 21st century media world. Through this lens, you will learn to think critically about the role of media today and what these changes mean for your life now and in the future. The book’s media systems approach goes beyond the typical focus on media consumption and helps you look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. On this website, you’ll find the tools you need to master the terminology and the concepts of Media Today.
An Interview with Joseph Turow
We caught up with author Joseph Turow at the International Communication Association conference and asked him a few questions about the new edition of Media Today.
What you will find on this website:
- Interactive Timelines of the Media Industries
- Chapter Recaps (printable)
- Practice Quizzes
- Links to Career and Internship Resources.
Instructors and Lecturers
- Instructor’s Manual
- Testbank Questions
- PowerPoint Slides (with art from text)
- Conversion Guide (for users switching from 4e to 5e)
- Sample Syllabus
- Links to Videos
- Textboxes from Media Today 4e
- Useful Weblinks
- RSS Feeds
What people are saying about Media Today 5e:
"I have found Media Today to be the ideal text for teaching undergraduates about media industries, media professions, and media audiences. Turow takes a much-needed critical approach to examining not just media content but the structural arrangements that produce the content, and the political economy of regulation that has led to the conglomeration of today’s media companies. Diverse, inclusive, and speaking to gender and the multicultural dimensions of the media, it’s simply the best text around for an introduction to mass communications." —Carolyn Byerly, School of Communication, Howard University
"Media Today makes it clear that Turow understands the mass media industries—but not only that, he understands his audience. Thought-provoking, accessible, and engaging, Turow’s examples, illustrations, and case studies push students to think critically about the most important media-related issues of our time."— Samuel Ebersole, Chair of Mass Communication Department & Center for New Media, Colorado State University – Pueblo
"Addressing a rapidly changing media, this 5th edition is a significant update of the excellent foundation in previous editions. Joe Turow's book offers an accessible mix of cogent histories, industry terminology/structures, and the latest trends, alongside a framework that highlights what this means for us as media users." —Matt McAllister, Professor of Communications, Penn State
"Turow focuses his examination of media industries on the disruptive influence of technology and, in turn, media’s ongoing adaptation. While media’s societal impact is addressed, it is the dissection of the forces influencing media industry strategies that best helps students understand the complex mediascape in which they live." —Nora Paul, Director, Minnesota Journalism Center, University of Minnesota School of Journalism and Mass Communication