The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk. Key features of the new edition include: assessments of how individual member states affect the integration process and bring diversity to European business; new material on the links between Europe and the world’s other main regions, including emerging economies; new case studies on topics such as the rise of the BRICs, the energy crisis, enlargement and the Euro The book retains popular pedagogical features to help students make sense of a confusing and complex environment.
A unique and accessible text, the book is ideal reading for students of European and International Business and important additional reading for those interested in European politics and economics.
About the Authors
Debra Johnson is Lecturer in European and International Business in the Marketing and Business Strategy department at the University of Hull, UK.
Colin Turner is Head of the Department of Business at the School of Management and Languages at Heriot-Watt University, UK.Book Information Complimentary Exam Copy