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Sports Marketing

A Strategic Perspective

5th Edition


Welcome to the companion website for the 5th edition of Sports Marketing: A Strategic Perspective, the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.

On this website you will find:

  • downloadable lecture slides
  • editable essay questions and suggested responses
  • an instructors’ manual
  • a bank of multiple choice and true-or-false questions for students.