Step Nine: Evaluation
In one sense, you began to evaluate your document much earlier in the writing process. When you considered different creative approaches and when you revised and edited, you were evaluating. In the approval stage when others edited your document, they were evaluating.
But now it’s time for the big evaluation: Did your document succeed? Did it accomplish its strategic mission and fulfill its goal? Learning the answers to these questions can help you do an even better job next time. If your document succeeded, why? If it failed, why? Did it have the desired effect on the target audience? Was its distribution effective and efficient?
Because strategic writers are so busy, evaluation can get overlooked in the rush to the next assignment. However, evaluation of past documents can lead to future successes.