Useful further reading (online)

1. Jon Higbie, and Dax Cross &ls class="truncate"quo;From Managing Demand to Generating Demand’

   http://hotelexecutive.com/business_review/3650/from-managing-demand-to-generating-demand

2. Annemarie Gubanski ‘The new KPI's within Hotel Revenue Management’

   www.linkedin.com/pulse/new-kpis-within-hotel-revenue-management-annemarie-gubanski

3. Hotel Key Performance Indicators (KPIs)

   www.xotels.com/en/glossary/kpi-key-performance-indicators

Useful slide presentations

Useful videos

Further discussion questions

1. In recent years, revenue management has become an indispensable management tool for hotel companies and its focus has shifted from capacity management to price optimisation. Looking at current (technological) developments, what do you expect will be the next step in the development of revenue management?
2. The traditional commercial departments (or silos) of the hotel, sales, marketing and revenue management, are all responsible for different aspects of the demand management process. Yet, their objectives are often not aligned. How can (new) key performance indicators (KPIs) contribute to the alignment of the objectives and tactics of these departments?
3. What are the benefits for customers of the ongoing advancements in the field of revenue management and online distribution?
4. If you were a revenue manager, what would be the first five reports or data sources you would check when you arrive at your desk in the morning?