Chapter 11 Hotels and social media

Peter O’Connor

Useful videos

Waking Up to Social Media: The hotel industry response

Part 1

Waking Up to Social Media: The hotel industry response

Part 2

Greg Bodenios from Revinate: How to execute hotel social media marketing strategy

Introducing Social Media and guest reviews for hotels

Useful further reading (online)

  1. PriceWaterhouseCoopers: The social media opportunity for hotels

    www.pwc.co.uk/industries/hospitality-leisure/insights/the-social-media-opportunity-for-hotels.html

  2. Hotels & Social Media: A difficult friendship or the perfect relationship?

    www.customer-alliance.com/en/articles/hotels-social-media/

  3. Leonardo Playbook for Amplifying Your Hotel’s Story on Social Media

    www.leonardo.com/dl/A-Playbook-for-Amplifying-Your-Hotels-Story-on-Social-Media.pdf

  4. repup: The Complete Guide to TripAdvisor Rankings and How to Improve Them

    http://repup.co/guide-to-tripadvisor-rankings/

Further discussion questions

  1. Right now, your hotel does nothing in the social media space as your owner does not buy into the power of the media as a communication and selling tool. How could you convince her to invest? What should you focus on first to get a quick win?
  2. Do a search of social media channels for the hotel of your choice. What do you find there? How does it affect your perception of the hotel? Would it make it more or less likely that you would want to stay there?
  3. The range of social media channels available is highly convoluted, geographically linked and constantly changing. How should you decide which channels to prioritise when starting a social media campaign for your hotel?
  4. You receive a good TripAdvisor review of your hotel. Is it necessary for you to post a management response?