Useful further reading (online)

1. Ernst and Young ‘Global hospitality insights: Top 10 thoughts for 2017’

   http://ey.com/Publication/vwLUAssets/EY-global-hospitality-insights-2017/$FILE/EY-global-hospitality-insights-top-10-thoughts-for-2017.pdf

Useful videos

Further discussion questions

1. Consider the following quotations.

   Never let the future disturb you. You will meet it, if you have to, with the same weapons of reason which today arm you against the present.
   (Marcus Aurelius)

   Real generosity towards the future lies in giving all to the present.
   (Albert Camus)

   Both writers appear to be suggesting that a better future lies in a better present. How would you apply this philosophy to the modern hotel industry?
2. Discuss the proposition that future change in the hotel industry is constrained by the sector’s unchanging responsibility to cater for the fundamental needs of shelter and food of those travelling away from home.
3. What arguments are there for having strict legal definitions of what may be counted as an ‘innovation’? Are business leaders in the hotel and other industries justified in believing that innovation will necessarily lead to greater economic and financial success?
4. ‘The future will either be green or not at all’ (Bob Brown, Australian politician and environmentalist). Do you think that the preoccupation of business with ‘the future’ is a cause that fails to recognize the need for radical changes to the global economic system? How would you exemplify this in the case of the hotel industry?