Welcome to the Companion Website for Customer Relationship Management, 4th edition. Here you will find PowerPoint slides to accompany each chapter of the textbook, as well as further information on organizational roles and CRM.
How to access the Resources
To gain access to the resources please go to 'Resources' link at the top of the navigation or click the 'Sign in or Request Access' button below. Then fill the form in answering the question referencing a specific part of the book.