Writing for Visual Media, 4e

Script Formats

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Interactive Game

Dual Column

It is probably fair to say that the most common format for corporate video is dual-column format (see Appendix in the book). In a dual-column format, visual description of what appears on screen is written down in the left-hand column, and the audio description of what is heard on the sound track is written down on the right-hand column. Each scene is written down in two parts which have to be read together to assimilate all the information needed to produce the scene. It is the easiest way to write for video once you get over the beginner's tendency to mix up the two categories of audio and visual.

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