Introduction

I would like to thank you for using this text and I hope you will find it useful in your learning and appropriate for your needs. The purpose of this companion website is to help you use this the third edition of the textbook.
The book ‘contextualizes’ and applies relevant material from the strategic management; and, tourism, hospitality and events management literature and takes an international approach to what are inherently internationally oriented industry sectors. This approach is reflected in:

• The application of concepts and principles;
• Links to a wide range of relevant literature enabling further study;
• A particular focus on smaller organizations (SMEs) recognizing that they form an important part of these sectors;
• Taking an explicitly international approach for what are inherently internationally oriented sectors;
• Emphasis of key points affecting this industry in particular; and,
• Use of short illustrative examples and a series of longer cases drawn from across the industry and focusing on different parts of the world.

Clearly there are many examples to illustrate a text such as this, and I have chosen those which: I consider relevant, I can gain access to information, I can link with the academic material or I have personal experience of. However, I recognize that other illustrations could have been chosen, and clearly the examples represent those I have come across in some way.

You may well have access to your own illustrations and examples - which are equally relevant and reflect your own experience or your own geographical situation.

May I wish you all the best with your studies?

Nigel Evans
May 2019