Welcome!

What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The second edition of The Dynamics of Political Communication: Media and Politics in a Digital Age explores these issues and guides us through current political communication theories and beliefs by detailing the fluid landscape of political communication, offering us an engaging introduction to the field and a thorough tour of the discipline. Author Richard Perloff examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters and providing links to online examples of real-life political communication.

Inside this second edition you’ll find:

• Expanded discussion of conceptual problems, communication complexities, and key issues in the field.
• New examples, concepts, and studies reflecting current political communication scholarship
• The integration of technology throughout the text, reflecting its pervasive role in the political spectrum.

Richard M. Perloff, Professor of Communication at Cleveland State University, has a very successful textbook on persuasion with Routledge, now in its sixth edition (The Dynamics of Persuasion, 2016), as well as a scholarly text on political communication (Political Communication: Politics, Press, and Public in America, 1998). He is well known for his scholarship on the third-person effect and the role perceptions of media effects play in public opinion. A Fellow of the Midwest Association of Public Opinion Research, Perloff has been on the faculty at Cleveland State University since 1979 and served as director of the School of Communication from 2004 to 2011. He is an inveterate follower of political communication, reading the news each day in a coffee shop following a morning swim.

Book Information Complimentary Exam Copy