Step Four: Writing

Finally. Now for perhaps the hardest part of the writing process. Again, writing is tough work for most of us. If you just can’t get the first few sentences, start somewhere else. Your outline allows you to do that. And don’t worry about getting the words just right in your first draft. It’s more important to get the ideas and meanings right.


This is a website about strategic writing—but good design often goes hand-in-hand with good writing. In fact, studies show that design and the inclusion of effective visual elements are increasingly important elements of strategic communication. So we’ll add a few links to useful design-advice sites as well.

Grammar and Writing-Advice Links

Grammar Bytes

The Purdue OWL: Grammar

English Grammar 101

Writing Rules! Advice from The Times on Writing Well

10 Writing Tips from Legendary Writing Teacher William Zinsser

11 Smart Tips for Brilliant Writing

News Release Examples

22 Press Release Samples

How to Write a Press Release (Featuring 5 Samples)

* Be selective. Not all of these examples follow the best practices described in your textbook.

Digital Newsroom Examples

Allstate Newsroom

Coca-Cola Press Center

Red Bull Content Pool

Advertisement Examples

The Webby Awards

The Internet Advertising Awards

The Clio Awards

Best Radio Ads

8 Advertising Examples of Online Ad Formats

Gimbal: Mobile Rich Media Ad Examples

50 Genius Print Ads with Brilliant Design Techniques

Design Links

Check out these graphic tools:—Easy-to-use infographic maker—Infographics—Charts and infographics

For visual examples of best website design check out these sites:

Check out these tips for brochure design:

Check out these design blogs: