Aesthetic Considerations

Green Screen

green screen
Setup: Green screen videography needs even lighting without shadows. In this case we used green seamless paper roll.
green screen
Green Screen: During post production, you use chroma-keying to replace the green with an image of your choice.
green screen
Composite: This shows how the composite will appear once the green is replaced with a photo or video image.

Soft lighting with diffusion and gels

Soft lighting
Soft lighting may be achieved by shining a light through a large diffuser. A light peach filter gives the subject a slight tan.
Production Still
When filming in a studio or any interior location, consider using a reflector to bounce some light to fill in shadows. In this case, the production assistant aims a pop-open reflector at the subject. Notice that he uses the silver side of the reflector. The white side is generally used outside to reflect sunlight without it being too harsh.

Makeup

Soft lighting
Makeup is frequently overlooked in corporate video production. High-definition cameras reveal wrinkles and blemishes, but a good makeup artist can cover them up.
Production Still
The makeup artist uses disposable appliers when placing makeup on each different subject. The subject should shield his or her clothing with a paper protector or paper towel. You can build your own makeup room or booth with lighting strips available at a home supply store. Make sure the bulbs are color balanced for the color of lighting you plan to use during the shoot. For example, if you are filming outside, use daylight-balanced compact fluorescent bulbs.